Recently, GXG, China's leading multi-brand operation company of leisure and fashion clothing driven by the new retail model, signed a contract with Keyfunc to comprehensively promote the construction of an industry-finance integration platform, to link up the industry-finance data, improve management efficiency, excavate the value of data assets, and help enterprises to take the forefront of digitalization.

GXG is a leading multi-brand operation company of leisure and fashion clothing driven by the new retail model in China. It was listed on the Hong Kong Stock Exchange in 2019. It has many well-known men's, women's and children's wear brands in the industry, such as GXG, gxg jeans, gxg. kids, MODE COMMUTER, etc. As an example of taking the lead in digital layout in the field of fashion and clothing, GXG has maintained a good performance level in recent years with its outstanding brand digital transformation under the overall external environment is not ideal.

In terms of budget management, GXG continues to implement and deepen comprehensive financial budget management measures, clarify the company's strategic objectives, effectively organize and coordinate various business management activities, and allocate, control and assess the company's resources to achieve the established business objectives. In the process, it was found that the budget management relying on manual methods could not meet the company's management requirements. Therefore, GXG hopes to use the latest digital technology to build a comprehensive budget management platform integrated with industry and finance to help enterprises make sound and profitable decisions.

After a series of challenges, Keyfunc stood out in the fierce competition by virtue of its excellent technical capabilities, advanced product architecture and understanding of the industry, and finally reached a cooperation with Mushan Group.

GXG hopes to use Keyfunc to build a comprehensive budget management platform with integrated business types, support enterprises to implement and deepen financial comprehensive budget management measures, clarify the company's strategic objectives, effectively organize and coordinate various business management activities, and allocate, control and assess the company's resources to achieve the established business objectives. Help enterprises improve the efficiency of budget preparation, approval and summary; Need more flexible and diversified budget analysis functions to help insight into business information; It can meet the needs of strategic planning and prediction of future business risks.

Dr. Hualin Wang , the founder and CEP of Keyfunc, said: "GXG is a model of enterprise digital transformation. In embracing innovative digital technology, GXG and Keyfunc coincide. We will help GXG continue to deepen its digital transformation and achieve countertrend growth in the post-epidemic era by virtue of its excellent technical capabilities, advanced product performance and professional service capabilities."